I'm a fractional CTO for field-service SaaS companies scaling past their first handful of engineers. I own your technology outcomes: delivery you can predict, a real AI strategy, and a team that ships. All without the $300K+ all-in cost of a full-time CTO.
See if I can helpThe company is growing. That's the good news. The bad news: every important technical decision still runs through you. So you're spending your week on architecture debates and delivery fires instead of customers, strategy, and growth.
Your calendar is full of engineering questions that aren't yours to answer anymore.
Releases slip, timelines are a guess, and "how's it going?" gets you a vibe instead of an answer.
Offline sync, mobile at scale, permissions across dozens of customer orgs. The foundation is straining against load it was never built for.
Tech debt, hiring pressure, shifting priorities. All firefighting, no plan tying engineering to where the business is going.
Pressure from every direction and no clear read on what's real versus what's a demo. The uncertainty itself has become the risk.
A growing company with a fragile, leaderless engineering org is worth less at the next raise. The longer this goes, the harder scaling gets.
With the right technology leadership, even a small team can outexecute bigger competitors. Here's what "handled" looks like:
Technology decisions stop landing on your desk. You go back to being CEO.
Clear delivery, real timelines, and a straight answer to "what's engineering doing and why does it matter."
The leadership, systems, and architecture to grow products, teams, and customers without it all coming apart.
Practical, AI-native workflows that cut cycle time and lift throughput, with the numbers to prove it.
Architecture, scalability, technical debt, and due diligence handled before they become six-figure problems.
A 15-minute call, no pitch. Book it →
A fractional CTO is the part-time executive who runs your technology team and owns your technology outcomes. Not a contractor who writes code for a few hours. Not an advisor who emails opinions. The person accountable for whether your technology delivers.
A great one learns your goals, figures out what's working and what isn't, and builds a plan to get you there, then leads your team to execute it and puts in the systems that turn your technology into a reliable asset instead of a constant question mark.
That's what I do for field-service SaaS. Tell me your goals and I'll help you reach them.
Let's talk"So many companies struggle to advance from their aging tech stack to whatever they need to take on next. Bill comes in with fresh eyes to chart a way forward and shoulder some of the risk. His leadership, people skills, AI mastery, and technical savvy make him ideal for executing transformation."
A couple of weeks of async prep, then a focused 4-hour working session. You walk away with your customer journey mapped and the essential next steps for your technology org, clear enough to act on Monday.
A full technology strategy with prioritized initiatives, and me working with your team day to day to execute it. I own the outcomes.
Every-other-week check-ins to keep your team on track, pressure-test decisions, and keep improving as you grow.
A 15-minute call to see if a fractional CTO is the right fit. No pitch.
A longer deep-dive into your goals and constraints. I share the steps I'd recommend, with a proposal.
Within the first 30 days, you'll have a clear technology plan and the leadership to execute it through the quarter.
Most field-service SaaS companies hit the same wall: engineering slows as the business grows, leadership loses visibility into what's actually getting delivered, and technology decisions turn reactive. I turn those constraints into advantages, so you can scale engineering without losing delivery confidence, get real results from AI instead of experiments, and tie technology straight to growth.
I've been building field-service software since 2007, including scalable SaaS platforms for roofers, insurance adjusters, and agricultural operations. I've led engineering organizations from 15 to over 100 people through rapid growth, reorgs, and AI-native transformation across mobile, web, and desktop. Most recently I led a SaaS engineering org through a full AI-native transformation that cut engineering cycle time from 42 hours to under 20, lifted PRs merged per engineer by 115% to a rate above DORA Elite performers, pushed deployment lead-time 29% faster than the industry average, and grew AI adoption by 289%.
I've also been hands-on with the product itself. I've worked directly on the field mobile apps crews rely on, including Xactimate and the JobNimbus mobile app, so I know firsthand what it takes to make software hold up for the people using it on the roof and in the truck.
Technology shouldn't create uncertainty inside a growing business. Done right, your technology org creates the opposite: visibility, momentum, scalability, and confidence.
Let's talk"Bill has the unique ability to tackle complex technical issues; he'll often cut to the root of a problem, then constructively analyze potential solutions. I have an incredible level of confidence in Bill."
"Bill brings strong project management discipline while never losing sight of the bigger picture. I've watched him foster a healthy, high-performing culture even in challenging circumstances. His leadership builds alignment, accountability, and genuine engagement."
"Bill consistently advocates for the best architectural patterns and practices, and excels at solving the complex challenges inherent in both legacy and greenfield applications."
Delegate your technology outcomes to an experienced field-service SaaS CTO, reclaim your calendar, and get a real return on your technology budget.
Book your 15-min fit call
